(December 26, 2009)(Fight Pink)-  Ta Tas Brand, Let’s Fight Cancer Together!  When you shop and save the Ta Tas, you are not only getting a great product, but you are also helping “Save the Ta Tas” fight a terrible disease.

The organization Save the Ta Tas might have a silly nick name for the “leading ladies” of our lives, but we do know that  ”People notice and support catchy slogans like “Save the Ta-tas” when they would probably overlook more generic ‘Help End Breast Cancer’-type T-shirts.” A reader says “When something makes me smile or I find it cute as well as acceptable, that is the way to generate funds.” And ultimately, raising money and awareness is the goal, right?

Save the Ta-Tas products include T-shirts, hats, magnets for your car or home, “boob lube” products which include bar soap, liquid soap, and lotions, sweat-shirts, pants and scarfs and more!

How do patients get through that life changing illness without the ability to take a pun alongside the pain?  Breast cancer survivor Jo Anne puts it simply: You can’t. “I seriously doubt I would have made it. Through the removal of both breasts, reconstruction surgery, six months of chemo and more reconstruction surgery, my sense of humor kept me going.”

Please visit www.savethetatas.com website to purchase this wonderful product, a portion of every sale goes directly to help fighting cancer!

Who’s the woman behind Save the Ta-Tas®?

Julia Fikse

Julia Fikse wants to save the ta-tas®, including yours! Exposed to the effects of breast cancer at an early age when her grandmother lost both breasts to the disease, Fikse learned the value of accepting and loving oneself no matter your appearance.

After a second run-in with breast cancer in 2004 when another family member had a mastectomy and questioned her femininity, Fikse realized the importance of promoting self beauty and confidence in the hearts of women battling breast cancer. After 12 years as a fashion designer for brands like Levi’s, Gymboree and Adidas, she dedicated herself to making a difference by launching the cheeky t-shirt line ta-tas®. Now that’s called using your assets!