LIVESTRONG® Receives $5 Million From Oakley, Inc. for Global Cancer Mission
AUSTIN, TX — (Marketwire) — July 20, 2010 — LIVESTRONG today announced that support from Oakley, Inc. has exceeded $5 million through customer contributions from the sale of Oakley LIVESTRONG™ sunglasses and prescription frames. With each sale of LIVESTRONG eyewear, Oakley contributes $20 to LIVESTRONG in support of its mission to inspire and empower people affected by cancer. Oakley’s charitable work with LIVESTRONG began in 2007 and continues today with a full line of special edition LIVESTRONG eyewear that allows customers to show their support for the global fight against cancer. In the 2010 Tour de France, LIVESTRONG founder and chairman, cancer survivor and champion cyclist Lance Armstrong is wearing Oakley’s special edition LIVESTRONG sunglasses.
Oakley CEO Colin Baden said, “We have reached this important milestone in our history with Lance and LIVESTRONG because of the countless customers who have shown their support by purchasing Oakley’s LIVESTRONG collection. It is an honor to be a part of such a worthy cause.”
Oakley’s LIVESTRONG collection includes renditions of Oakley Jawbone, Radar®, M Frame®, Flak Jacket® / Flak Jacket XLJ, and Straight Jacket® sport performance sunglasses; Scalpel™ and Fuel Cell™ lifestyle sunglasses; and Wingspan™ and Transistor™ prescription eyewear frames. LIVESTRONG editions are rendered in LIVESTRONG’s colors, yellow and black, with the name laser-etched near the edge of the lens.
In addition to offering an expanding line of LIVESTRONG eyewear, Oakley hosts an online “Memorial and Dedication Wall” that allows customers to honor and celebrate family and friends affected by cancer. Since its inception, more than 1,500 customers have contributed to the message board.
About LIVESTRONG
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG’s mission is to inspire and empower anyone affected by cancer. For more information, visit www.LIVESTRONG.org.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX) (MTA: LUX). Additional information is available at www.oakley.com.
GIFT RESULT OF CUSTOMER CONTRIBUTIONS FROM THE SALE OF OAKLEY LIVESTRONG(®) SUNGLASSES & PRESCRIPTION FRAMES
Contact Information: Contact:
Rae Bazzarre
(512) 279-8367
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